The AEO Audit Checklist: 34 Checks for AI Visibility | Echo by Pyratz SEO & AEO Specialist

Echo, by Pyratz Corp, auto-checks every item here and hands you a prioritized fix list — because knowing what's wrong is only half the job. For definitions of any term, see the SEO & AEO glossary.

Group A — Crawler access (can AI engines reach you?)

• A1. robots.txt allows AI search crawlers: OAI-SearchBot, PerplexityBot and Claude-SearchBot are not disallowed.
• A2. You have made a deliberate decision about training crawlers (GPTBot, ClaudeBot, Google-Extended) — allow or block on purpose, not by accident.
• A3. Google-Extended is not blocking you from AI experiences unless you intend it.
• A4. Key pages return HTTP 200 (not 403/404/soft-404) to crawlers.
• A5. Important content is server-rendered or otherwise available without JavaScript execution.
• A6. An up-to-date XML sitemap lists your key pages and is referenced in robots.txt.

Group B — Content and answers (are you answerable?)

• B1. Each key page states a direct answer in the first 40–60 words.
• B2. Pages use clear H1/H2/H3 headings that phrase real questions.
• B3. Content uses lists, tables and short paragraphs that chunk cleanly for retrieval.
• B4. Claims are backed by statistics, quotations and cited sources.
• B5. You cover a topic's sub-questions comprehensively (query fan-out readiness).
• B6. An FAQ section answers the real questions users ask about your topic.
• B7. Content demonstrates E-E-A-T: named authors, credentials, first-hand experience.

Group C — Schema and structured data (can machines parse you?)

• C1. Key pages carry valid JSON-LD structured data.
• C2. FAQ pages use FAQPage schema.
• C3. How-to content uses HowTo schema.
• C4. Product/pricing pages use Product schema with price and availability.
• C5. Articles use Article/BlogPosting schema with author and date.
• C6. Your site declares Organization schema for brand entity recognition.
• C7. Structured data validates with no errors in a schema testing tool.

Group D — Entity (do AI systems recognize you?)

• D1. Your brand, product and key people are named consistently across all pages.
• D2. Core entities are described clearly and defined once, prominently (entity salience).
• D3. Your brand is referenced by authoritative third-party sources.
• D4. A glossary or definitions section clarifies your domain's key terms.
• D5. Internal links connect related entity and topic pages (pillar/cluster).

Group E — Freshness (is your content current?)

• E1. Time-sensitive pages show a visible, accurate last-updated date.
• E2. Statistics, prices and examples are current, not stale.
• E3. You have a schedule to review and refresh high-value pages.
• E4. Outdated pages are updated, consolidated or pruned to fight content decay.

Group F — Technical (is the foundation solid?)

• F1. Each page has a correct, self-referencing or intentional canonical tag.
• F2. Multi-language/region sites use correct hreflang annotations.
• F3. No key page is accidentally set to noindex.
• F4. Core Web Vitals (LCP, INP, CLS) are within Google's "good" thresholds.
• F5. Site is served over HTTPS with no mixed-content or certificate errors.

Next step

Run Echo's free €0 audit (up to 50 pages) to auto-check these items, then get the €9 full report or €19/month monitoring to track and fix them over time. Prefer to learn the concepts first? Start with the AEO guide or browse the free tools.

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